Making of Modern Economics, The - Disk 1 oF 2 (MP3) Here is a bold new history of economics?the dramatic story of how the great economic thinkers built a rigorous social science without peer.
Unlike other histories of economics, Mark Skousen's book provides a running plot with a ...
English
2003
Making of Modern Economics, The - Disk 2 of 2 (MP3) Unlike other histories of economics, Mark Skousen's book provides a running plot with a singular heroic figure, Adam Smith, at the center of the discipline. Skousen unites the great thinkers by ranking them for or against Adam Smi ...
English
2003
Outsmarting Goliath (MP3) consumers�potential customers�turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-of-our-sizes-fits-all service and impersonal sales help. Yet a single p ...
English
2003
Differentiate Or Die (MP3) today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can wander through the showrooms of over twenty automobile makers. For marketers, differentiating products today is more ...
English
2003
Microsoft: First Generation (MP3) What began as a modest start-up partnership only twenty-five years ago has already surpassed all the giants of contemporary capitalism, including General Electric and IBM, and has achieved a market value estimated at nearly $500 b ...
English
2003
Work Less, Make More (MP3) Tired of holding your breath, waiting for exactly the right moment to arrive before you can start living the life you really want? When will it be safe for you to stop working so hard and feeling stressed out, burnt out, and gener ...
English
2003
Branded World, A (MP3) Branding is ultimately the way you differentiate your product from the competition. Whether you?re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consum ...
English
2004
Coming Economic Collapse, The: (MP3) The Coming Economic Collapse: How You Can Thrive When Oil Costs $200 a Barrel
by Stephen Leeb, Ph.D. with Glen Strathy
read by Brian Emerson
Unabridged
Listeners take heed: this book is subtitled How You Can Thrive When Oi ...
English
2006
True to Our Roots (MP3) Set against the colorful backdrop of the California wine industry, True to Our Roots is the story of how Paul Dolan led his California company, Fetzer Vineyards, to become a model for sustainable businesses everywhere. His respect ...