|
|
| |
| |
Outsmarting Goliath (MP3) - 2003 [Audio Book] |
Overall Rating
My Rating
|
 |
|
|
| |
consumers�potential customers�turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-of-our-sizes-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalog, winning ad, or a well-prepared face-to-face presentation can change a customer�s perception. In those crucial situations, the small up-starter can use the tips in this book to capture more clients and give Goliath a headache. Highlights include:
Choosing a name and location that bolster consumer confidence
Projecting a big image without hiring more employees
Capitalizing on the Internet as an equalizer.
"Traverso gives small businesses far more than a slingshot. She gives them a lush arsenal of marketing weapons and insights that they can use to defeat the giants." �Jay Conrad Levinson, Author of the Guerilla Marketing book series. |
| |
|
| |
| |
   |
| |
| |
| Outsmarting Goliath (MP3) Audio Book Details |
| Other : |
Unabridged |
| Year : |
2003 |
| Playtime : |
480 Minutes |
| Lang : |
English |
| Release : |
Blackstone AudioBooks |
| Genre : |
Business/Economics |
| Rating : |
NR - Not Rated |
| Category : |
AudioBooks |
|
| |
|
|
|
