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Differentiate Or Die (MP3) - 2003 [Audio Book]

Differentiate Or Die (MP3)

 
 

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Author : Jack Trout, Steve Rivkin
Read By : Patrick Cullen
MPAA Rating for Differentiate Or Die (MP3) Not Rated
Year : 2003
Playtime : 390 Minutes
Lang : English
Genre : Business/Economics
 
today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can wander through the showrooms of over twenty automobile makers. For marketers, differentiating products today is more challenging than at any time in history?yet it remains at the heart of successful marketing. More importantly, it remains the key to a company's survival.
In Differentiate or Die, bestselling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives?from giants like Dell Computer, Southwest Airlines, and Wal-Mart to smaller success stories like Streit's Matzoh and Connecticut's tiny Trinity College?to determine why some marketers succeed at differentiating themselves while others fail.

Differentiate or Die outlines the many ways you can achieve differentiation
 


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Differentiate Or Die (MP3) Audio Book Details
Other : Unabridged
Year : 2003
Playtime : 390 Minutes
Lang : English
Release : Blackstone AudioBooks
Genre : Business/Economics
Rating : NR - Not Rated
Category : AudioBooks
 


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