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Branded World, A (MP3) - 2004 [Audio Book] |
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Branding is ultimately the way you differentiate your product from the competition. Whether you?re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there?s much more to effective branding than a memorable slogan and ubiquitous advertising?public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it?s an effective way to communicate the story of your brand through media outlets that the public trusts.
Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands. |
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